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Raising your equipment rental rates

Renting equipment, rather than outright purchasing is a major bargain for businesses.  At some point and time, you’re going to hit a ceiling on your profit margins, and you’ll need to start looking at raising your rates.  The renting business is very lucrative, once you have your foot in the door, it should be producing numbers as high as two to three times as much as your typical retail establishment.  

If you’re asking “how?” while reading this, then the answer is by carefully crafted rental fee rates.  Not too much, to where you scare off your new customers, but not too low to where it just looks like you’re trying to nickel and dime your regulars.  Before raising your equipment rental rates, you need to make sure all other aspects of your business are up to par, let’s go over the key parts.

Customer Relationships

Customers have daily and weekly equipment needs. This means multiple opportunities for contact each week. Frequent interactions provide the opportunity to know the customer. People generally enjoy doing business with people they know.
Rental is about reliable delivery of services — your capacity to serve the needs of your client by accepting the money related risks, the logistical pains and the continuous upkeep and repair parts of relationships. You are offering them more than just equipment, you’re offering them a partnership.

Rental builds the stream of new products into the business by bringing down the clients’ investment risk. Offering dependable rentals is truly "repackaging" existing items to draw in more clients and change their purchasing habits. Rental has a tendency to open up business sectors where deals have been moderate, and build market infiltration where deals are energetic. 

Promoting Strong Business 

Equipment rentals can be a standout factor amongst the best in any given industry, showcasing relationships and connections with a non-traditional hardware merchant. Offering simpler access to tools that businesses need, previously unobtainable, is now all a part of a strategic business plan, which will pull in new clients at a remarkable rate. 
Equipment rental is not a one and done business decision, but instead a long haul relationship serving clients. Showing rentals to your clients ought to be considered as instructing your clients to better deal with their hardware necessities through "outsourcing." Rentals offer clients effective utilization of budgetary capital and also HR in administration and backing. 

Advantages for those that properly position themselves in the rental channel include: 
Quicker merchant installments - rental companies make income that can pay down merchant obligation 
Builders will have a generally safe strategy to experiment with new brands or items 
Merchant who use rentals develop the utilized machines that will help seed the business for parts and administration 
Improves merchant productivity 
Diminishes the general business hazard for the new small businesses 
Rental permits clients with negligible financial assessments to get acquainted with equipment 
Rental gives the new merchants an administration stage to draw in clients showing their capacities before offering the client the final product

Economic instability is the companion of an equipment rental business. Rental ought to be perceived as the answer for every industry that needs expensive equipment. It's useful for the OEM, useful for the merchants, and useful for the builder, genuinely a foundation for future investors.