Looking for ways to increase exposure of your equipment rental business, but are on a limited marketing budget? Instagram isn’t just a social media platform for selfies and pictures of food. This could potentially be a powerful tool to get more eyes on your products or services.
With a user base of over 80 million, this fairly simple photo sharing platform has grown from a mobile app to a fully-fledged online database that is searchable and linkable across all platforms. Pictures can be tagged, organized, and provide instant-feedback from anyone browsing them.
Sometimes browsing rental inventory or product catalogs on websites doesn’t always translate well to mobile devices, with Instagram, photos are easily swiped through, flipped, zoomed, liked, and shared with the familiar platform that everyone knows how to use, especially the younger demographics. This is a very important audience for anyone in the rental industry.
For example, a wedding rentals company would be able to show off their entire catalogs of dresses, suits, and accessories and apply very evocative visuals, thanks to the beautiful presentation tools available on Instagram. The wow-factor is much higher when everything is presented in a cohesive gallery, generating a natural buying interest for your business.
Inside Scoop on Products
When expanding your rental inventory, it can often take a while for new products to really take off, without an involved marketing campaign. Instagram allows your rental business to update and share your new products or services with all members who have followed you and liked your products. You can give these VIP members an inside look at upcoming products, or you can show them what goes on behind-the-scenes at your rental equipment business.
More Customer Feedback
Your Instagram account can demonstrate ways in which your inventory is used and allow for members to share their own experiences with their own Instagram photos. You could hold a contest asking for users to submit the best photo of your rental gear to go on the front page of your website.
Your Instagram account isn’t just limited to posting photos of your inventory online like a pawn shop. It can be personally tailored to add personality and likeability to your rental business. Use it to upload pictures of company moves or trade expos where you can display exclusive unveilings of future products. Get to know your customers and fans personally by holding meet-and-greets, charity events, and giveaways to get people excited about your products.
The best way to stand out from the competition is to stand up and broadcast who you are, what better way to do that than with one of the fastest growing social media platforms on the internet? Expand your customer base and begin tapping into younger demographics who are much more visual and place much more importance on convenience and accessibility than all other metrics.
Finally, retain those customers with casual professional relationships and advice, thanks to Instagram’s easy-to-use app and web integration.