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How to Use Twitter to Showcase Your Equipment for Hire

When you work in the rental industry, it’s important to show off the products you have available for hire. Customers want to see what they will get for their money, and why you are the best company for them. Whether you’re offering baby equipment, table/chair linen or even party hire, you can use Twitter to showcase your equipment for hire. Here are three effective tips to help.

Add Photos Regularly

Twitter allows photos, and many people benefit greatly from using them. The tweets with photos stand out in other people’s newsfeeds because there is less to read. These posts also show up on the left side of the screen in a profile, attracting attention to them. Show off your rental inventory in separate photos, adding them regularly to your stream to let people know just what you have.

Have Videos of Equipment in Use

Not everyone will realize they need to hire your equipment. The best way of showing them they need it is by showing them how to use it. Like photos, videos stand out on the social media site, making it a great use for equipment rental companies. Have videos of customers using your equipment or how-to videos to show how they’re used.

Show Previews of Upcoming Equipment

The rental industry is constantly changing, and you are likely adding new equipment to your rental inventory. Why not show previews of the equipment you have coming. If you have new linens for chair covers, you can show off some of them. If you have new party hire, include a few sneak peeks before the full reveal. This type of thing gets people interested and excited about the new equipment. They’re more likely to keep an eye on your Twitter stream and your business for when the equipment is fully available.

Twitter is an extremely powerful tool for business. When it comes to equipment rental, you can use it to showcase everything you have. The three tips above will get you started on ideas to get potential customers excited.

Using Pinterest To Showcase Your Rental Inventory

If you aren’t already on Pinterest, then you don’t know what you are missing out on. Pinterest is one of the fastest growing social media sites and what makes it so useful for rental businesses is that Pinterest users are spending money on the products they find on the site.

So what are the basics you need for getting the most out of Pinterest?

Don’t get ahead of yourself. 

Before you start your Pinterest page, you need your website to be ready to go. If your pins don’t lead back to somewhere then they aren’t going to be useful for your business. Of course, you’ll want to have inventory pages but don’t underestimate the power of blog posts when your preparing to launch your Pinterest. Make sure there are pinnable images on every page of your website, not just your inventory pages.

Create your business account.

Don’t make the mistake of making a personal page when you need a business page. Business pages provide you with a lot of tools you’ll need to make the most out of your Pinterest account including analytics, the ability to add the “Pin It” button to images on your website, and the ability to create Rich Pins which allow a lot more control over the information a pin provides. Its worth spending a day reading through the guides on the Pinterest for Business site to make sure you are making full use of what Pinterest offers you. 

Use the right pictures of your inventory.

Pinterest is a completely visual medium which means if you aren’t using fantastic pictures you aren’t going to drive any business to your site. To get the most bang for your buck, you want pins to be about 600px wide. Whatever you do, make sure your pin isn’t pixelated or grainy looking when it goes on to your board. It also doesn’t hurt to brand your pins at this point. Add a logo or some text on to your image to make sure your customers know what the pin is about.

Get creative with your boards.

Don’t just show people your inventory, create boards showing how your inventory can be used. Maybe show a board of complimentary local vendors you work with often, like locations that can be rented for weddings, et cetera. You should have a board for “Tips” that compliment whatever business you vend—something to make people click on your links in the first place. People really love weddings and DIY boards, so, if you can find a way to incorporate those, do so. 

Remember, Pinterest is there to help your business tell a story. Don’t post everything all in one day, but, as you find content to express who you are as a rental business, let the content speak for you and enjoy the results!

Using Instagram to showcase your equipment rental business

Looking for ways to increase exposure of your equipment rental business, but are on a limited marketing budget?  Instagram isn’t just a social media platform for selfies and pictures of food.  This could potentially be a powerful tool to get more eyes on your products or services.

Why Instagram?

With a user base of over 80 million, this fairly simple photo sharing platform has grown from a mobile app to a fully-fledged online database that is searchable and linkable across all platforms.  Pictures can be tagged, organized, and provide instant-feedback from anyone browsing them.

Sometimes browsing rental inventory or product catalogs on websites doesn’t always translate well to mobile devices, with Instagram, photos are easily swiped through, flipped, zoomed, liked, and shared with the familiar platform that everyone knows how to use, especially the younger demographics.  This is a very important audience for anyone in the rental industry.

For example, a wedding rentals company would be able to show off their entire catalogs of dresses, suits, and accessories and apply very evocative visuals, thanks to the beautiful presentation tools available on Instagram.  The wow-factor is much higher when everything is presented in a cohesive gallery, generating a natural buying interest for your business.

Inside Scoop on Products

When expanding your rental inventory, it can often take a while for new products to really take off, without an involved marketing campaign.  Instagram allows your rental business to update and share your new products or services with all members who have followed you and liked your products.  You can give these VIP members an inside look at upcoming products, or you can show them what goes on behind-the-scenes at your rental equipment business.

More Customer Feedback

Your Instagram account can demonstrate ways in which your inventory is used and allow for members to share their own experiences with their own Instagram photos.  You could hold a contest asking for users to submit the best photo of your rental gear to go on the front page of your website.

Your Instagram account isn’t just limited to posting photos of your inventory online like a pawn shop.  It can be personally tailored to add personality and likeability to your rental business.  Use it to upload pictures of company moves or trade expos where you can display exclusive unveilings of future products.  Get to know your customers and fans personally by holding meet-and-greets, charity events, and giveaways to get people excited about your products.

The best way to stand out from the competition is to stand up and broadcast who you are, what better way to do that than with one of the fastest growing social media platforms on the internet?  Expand your customer base and begin tapping into younger demographics who are much more visual and place much more importance on convenience and accessibility than all other metrics.

Finally, retain those customers with casual professional relationships and advice, thanks to Instagram’s easy-to-use app and web integration.