Since boosting search engine rankings is one of the best ways to increase sales in any type of rental business, it’s imperative that you understand and implement what’s needed to achieve this goal in every piece of website content that you produce. Getting to the critical first page of search engines like Google, Bing and Yahoo can be tough in a lot of markets, but it can also mean the difference between a rental business that struggles and one that’s an ultimate success.
High-Quality Website Content
The term ‘high-quality’ is the key here. Don’t bother paying someone to churn out nonsensical sentences that no one in their right mind would read. That sort of content not only won’t bring good leads to your rental business, it could actually drive potential customers away. Either produce or pay someone to produce blogs, articles or videos that are both useful and related to your field. For example, if you have a medical equipment rental business, you might post blogs about the latest and most exciting developments in medical technology or a video detailing how a piece of equipment can save a person’s life.
Create A Network
Use your website to link to other businesses in your industry and ask that they do the same. Be sure that they are actually related to your business though, since unrelated links are generally a waste of time. An inflatables rental company could be linked to a children’s entertainment agency, a restaurant that caters kids’ parties and a bakery that makes amazing birthday cakes.
You can also create a network of your own websites, using relevant keywords and posting useful information there. If you own a company that rents out audiovisual and lighting gear, think about registering the domain ‘AudioVisualLightingRentalsBoise.com’ (or whatever city you are in) and using it to host a special blog about how to throw the perfect event, great local venues, caterers, etc. Then be sure to link it back to your business website.
Don’t Forget The Locals
Getting to the top of your local search listings is a lot easier than climbing up the general ranks. If you have a rental business that provides things like tables, chairs and linens for parties or temporary power solutions like generators, odds are that most of your business will come from people in your area. That’s why creating a dedicated local page on Google Places, Bing Places for Business or Yelp can go a long way toward driving searches to your rental company.
With a little effort and imagination on your part, there’s no reason that you can’t boost the search engine rankings of your rental business and see a big increase in your sales as a result!